Child care business

Today, we’ll talk about managing the coronavirus in daycare.

Everyone is talking about the Coronavirus (COVID-19) right now. It’s everywhere on TV and social media.

Here at CareLuLu, we work with thousands of families and child care programs, and we’re getting questions from a lot of worried parents and caregivers.

As a child care provider or preschool director, you’re probably getting bombarded with questions from parents about whether their child is safe in your care.

The question is:

What should child care providers do to keep children (and staff) safe during the Coronavirus COVID-19 outbreak?

Should daycares close because of the coronavirus? Should you continue “business as usual”? Or, implement new safety protocols?

In this post, you’ll learn about the coronavirus, its symptoms, and also 5 important things child care providers can do to keep children safe, and prevent the Coronavirus from spreading in your child care facility.

But first:

If you’re a parent looking for child care, go to www.CareLuLu.com to find daycare or back up care. Many child care facilities remain open during the coronavirus outbreak, especially home daycares.

Here is a startling statistic:

Every year, over 200,000 children are injured on playgrounds in America.

That’s a troubling number for parents, but those running child care and preschool programs should also be concerned. Whether you run a large preschool or a small home daycare, the children in your care every day can suffer one of those injuries.

The likelihood is that at some point, one of your toddlers or preschoolers will fall and get hurt on your preschool playground. That’s pretty much inevitable. However, the severity of the injury (and the legal ramifications if the parents were to sue you) can be minimized if you work to keep your child care playground safe and up to code.

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As an early childhood educator, you’re not only a teacher. You’re also a nurturer, a friend, and almost a loving surrogate parent to the children in your care.  Whether you run an intimate family child care program or a large preschool, you are probably one of the most important people in your students’ lives.  You care for these children a great deal and their parents matter to you, too.

However, you are also running a business.

That’s the bottom line.  You can’t continue to run your child care center (or home daycare) without parents who pay their child care tuition. Not only do they need to pay, but they need to pay on time. Every time.  Like any business, if you don’t get paid for your services on time, then you won’t be able to pay your bills on time.

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Offering a promotion is a great marketing tactic for any business, including a daycare or preschool. However, there are some important things to consider when running a promotion for a child care center. We will outline some of them in this article but, first things first, you might be asking…

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This post was originally featured on the CareLuLu parent blog.

I

always had passion for learning and exploration.  These two personal traits often got me in trouble with my elders, when I was a child.  As I got older, the spontaneity of my actions had to change to conform to the responsibility of the adult world; however, the love of that curiosity stuck with me till this day. 

I started child care because I believe every child needs a safe, nurturing and a challenging environment where they can learn and explore.  Few of the preschools and child care programs that I visited prior to opening Kiddie Academy of Ashburn were run with a primary focus on business.  It bothered me a little bit not because it was wrong, but because the focus has shifted from quality and personal care to enrollment by the numbers. I remind myself and my management team and staff every day that we are here for the children and their families, and our passion for what we do should never cease. Indeed, the impression we leave on these children is what is going to form and shape their future.  What an extraordinary feeling, but also what a great responsibility!

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Did you know that 8 out of 10 consumers use the Internet to research local businesses and that 72% trust online reviews as much as personal recommendations?[i] Web results have tremendous influence on most people’s buying decisions, especially moms with young children. This means that for child care providers and preschool directors like you, using online marketing to create a great online presence is more important than ever.

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