Child Care Marketing

As an early childhood educator, you’re not only a teacher. You’re also a nurturer, a friend, and almost a loving surrogate parent to the children in your care.  Whether you run an intimate family child care program or a large preschool, you are probably one of the most important people in your students’ lives.  You care for these children a great deal and their parents matter to you, too.

However, you are also running a business.

That’s the bottom line.  You can’t continue to run your child care center (or home daycare) without parents who pay their child care tuition. Not only do they need to pay, but they need to pay on time. Every time.  Like any business, if you don’t get paid for your services on time, then you won’t be able to pay your bills on time.

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Let’s face it. Small business ownership is not easy, especially a child care business. It takes commitment, perseverance, intelligence and hard work.

Lots of hard work.

You have to be willing to change with the times, pay attention to your market and adapt when necessary. Small businesses that go under tend to do so because they get “stuck in a rut” or are unable to change quickly enough to meet the new demands of their customers.

However, running a child care business is different.

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With so many parents working out of the house these days, quality child care and preschool programs are in high demand. There is nothing more important to parents than the early education and safety of their children. Parents are in search of attentive care, a strong curriculum, healthy meals, as well as nurturing teachers and caregivers.

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In this day and age, nothing matters more to a business than its online presence. It doesn’t matter if you are running the greatest child care or preschool program in town with exceptional teachers and an outstanding curriculum, if no one can find you on the web. Whether you realize it or not, if you are not on the internet, then you are losing customers.

Why?

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A preschool open house is an invaluable marketing tool. It allows you to showcase your program and facilities and give parents a firsthand view of what you are doing at your center. It is also important that you make a great first impression as parents will judge you and your child care center or preschool based on that first visit. Here are 10 steps for organizing a successful child care center open house.

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Offering a promotion is a great marketing tactic for any business, including a daycare or preschool. However, there are some important things to consider when running a promotion for a child care center. We will outline some of them in this article but, first things first, you might be asking…

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Having a web presence and an online profile for your child care business is of the utmost importance. To put it simply – lack of an online presence (or an incomplete or negative presence) is business suicide in 2015. In our previous post describing how child care centers and preschools can get more enrollments, the first tip is to have an online presence!

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Local newspapers? Flyers? Open houses? Online ads?

No. No. No. And No. None of these are the secret to child care marketing.

To most child care providers and preschool directors, marketing seems enigmatic. If you are running a preschool or a family child care program, you may not have any formal business and marketing training. It is much more likely that your education and expertise are in early childhood education, child development, or family studies. And that’s a good thing!

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Marketing is a key component to any successful business. It is critical that businesses advertise and market their products and services. In your case, you offer a service and you need to be sure that local parents know about it. No one will enroll their child in your preschool if they don’t know you exist! Seems obvious but despite that…

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Running a preschool is, of course, a business.  First and foremost, you are responsible for the loving care and education of young children.  It is a huge responsibility!  However, you’re also business owners looking to make money so that you can continue doing what you love.  You need children enrollments or you will go out of business.  It’s that simple.
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