daycare marketing

Local newspapers? Flyers? Open houses? Online ads?

No. No. No. And No. None of these are the secret to child care marketing.

To most child care providers and preschool directors, marketing seems enigmatic. If you are running a preschool or a family child care program, you may not have any formal business and marketing training. It is much more likely that your education and expertise are in early childhood education, child development, or family studies. And that’s a good thing!

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Marketing is a key component to any successful business. It is critical that businesses advertise and market their products and services. In your case, you offer a service and you need to be sure that local parents know about it. No one will enroll their child in your preschool if they don’t know you exist! Seems obvious but despite that…

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Running a preschool is, of course, a business.  First and foremost, you are responsible for the loving care and education of young children.  It is a huge responsibility!  However, you’re also business owners looking to make money so that you can continue doing what you love.  You need children enrollments or you will go out of business.  It’s that simple.
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Parents are always nervous and concerned about choosing child care for their kids. They worry about what their kids will be doing, who they will be with and whether they will be loved. They are nervous about whether their baby will be fed when he or she cries. They want to know that their children are learning and blossoming at preschool.

As a child care provider or preschool director, you must fully understand these feelings and empathize as much as possible in order to win parents over. A failure to follow up on a child care referral, or a bad first impression will ruin your chances of getting an enrollment.

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First impressions are so important!

They are important in friendships, dating, business and pretty much every aspect of life. And yes, they are important for your child care or preschool program! We all judge people and places based on the very first time that we meet or see them. This may not always be fair but it is true.

The messages that parents get from you and your staff when they first call or visit your center will likely be “make or break.” They will have a lasting impact and will color their opinion of you from that moment on. That first impression will affect what parents think of your facilities, of you, of your program and of your business, in general. Parents who are left with a bad taste in their mouth won’t hesitate to speak poorly of you to other parents.

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In our last blog post, we covered the basics of social media marketing, which typically involves creating (or sharing) content that attracts attention and encourages readers to share it with their social networks. To put it shortly, it’s word-of-mouth in the digital age. In this post, I’ll share 3 reasons why you should use social media marketing for your child care and preschool program.

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Marketing the old-fashioned way doesn’t work anymore. Your customers – parents – have migrated to the Internet (8 out of 10 consumers research local businesses online so online marketing is now key to running a successful child care business. In our previous post, we discussed online marketing and shared the top 5 online marketing strategies for child care providers.

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