daycare marketing tips

In this day and age, nothing matters more to a business than its online presence. It doesn’t matter if you are running the greatest child care or preschool program in town with exceptional teachers and an outstanding curriculum, if no one can find you on the web. Whether you realize it or not, if you are not on the internet, then you are losing customers.

Why?

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A preschool open house is an invaluable marketing tool. It allows you to showcase your program and facilities and give parents a firsthand view of what you are doing at your center. It is also important that you make a great first impression as parents will judge you and your child care center or preschool based on that first visit. Here are 10 steps for organizing a successful child care center open house.

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Having a web presence and an online profile for your child care business is of the utmost importance. To put it simply – lack of an online presence (or an incomplete or negative presence) is business suicide in 2015. In our previous post describing how child care centers and preschools can get more enrollments, the first tip is to have an online presence!

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Newsletters are a very important form of communication between families and preschools. Many parents will get most of their information about your program, schedule, and classroom activities from your newsletter. A great newsletter is not hard to create, but it does take some time and planning. Here are 14 tips for making a great newsletter, specifically for child care and preschool programs:

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The first visit to your center is a big deal for any parent. It is their first glimpse into your daily routines, your classrooms and your facilities. They, of course, are looking for a clean and happy environment, but they are also watching you and your staff closely. Parents are making a huge decision by leaving their child in your care and they want to feel like their little one will be happy and safe when at your center. Your greeting, your mood and your level of interest in their child and in their family will all contribute to their overall perception of your business. In order to make a good impression and (hopefully) get an enrollment, you should consider the following 7 tips.

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