marketing tips

In our last blog post, we covered the basics of social media marketing, which typically involves creating (or sharing) content that attracts attention and encourages readers to share it with their social networks. To put it shortly, it’s word-of-mouth in the digital age. In this post, I’ll share 3 reasons why you should use social media marketing for your child care and preschool program.

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Did you know that 8 out of 10 consumers use the Internet to research local businesses and that 72% trust online reviews as much as personal recommendations?[i] Web results have tremendous influence on most people’s buying decisions, especially moms with young children. This means that for child care providers and preschool directors like you, using online marketing to create a great online presence is more important than ever.

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Marketing the old-fashioned way doesn’t work anymore. Your customers – parents – have migrated to the Internet (8 out of 10 consumers research local businesses online so online marketing is now key to running a successful child care business. In our previous post, we discussed online marketing and shared the top 5 online marketing strategies for child care providers.

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